The Travancore
Devaswom Board (TDB) recently has decided to secure a patent for Ambalapuzha
Palpayasam, Kottarakara Unniyappam, and Sabarimala Aravana.
TDB president A
Padmakumar said that the decision comes following the report showing illegal
production and sale of counterfeit prasadams under the name of well-known
Ambalapuzha Palpayasam. He explained that fake Ambalapuzha Palpayasam is being
illegally produced and sold in several bakeries in the state, and obtaining the
patent would prohibit unauthorized people from continuing to sell the products
under the same or similar name.
He continued by saying
that it is the first time when the temple prasadams will be getting Patent
Protection to secure their uniqueness. The TDB has made
this decision to obtain the patent rights under the Geographical
Indications of Goods (Registration and Protection) Act, 1999
(GI Act), which is a sui generis Act of the Parliament of India for
registration and better protection of geographical indications associated with
products in India. As per the Geographical
Indications Act, no one other than the authorized user can use the
name of a registered product.
The recent move by TDB
is to check and stop the sale of counterfeit versions of the iconic temple
prasadams by hawkers as it is found that many catering agencies are not just
preparing similar palpayasam but also naming it as Ambalapuzha Palpayasam. The
board members have already started taking legal steps against the cheaters who
are cheating people by using the name of their popular product. The law
department has been asked to aid them with legal opinions to tackle the case,
said Mr. A Padmakumar.
The president also told
that earlier this month, TDB had begun with some legal measures against a
bakery for allegedly making and selling milk porridge in sealed containers
under the famous name – Ambalapuzha Palpayasam. Other than some specific
bakeries, several catering houses and marriage caterers are also marketing fake
palpayasam under the guise of Ambalapuzha Palpayasam for making profits, and
the Travancore Devaswom Board is planning to take legal action against them. He
cleared that the real prasadam is prepared at the temple and distributed to the
devotees after offering it to the deity, but unfortunately, caterers and bakers
at many other places are making the same or similar products, which then are
sold with a claim to be real prasadams. At last, he ended the conversation by
saying that it is for the first time in history when someone is taking steps to
obtain a patent for the temple prasadams/ offerings. For
view source: https://www.kashishipr.com/blog/kerala-tdb-seeks-patent-cover-on-iconic-temple-prasadams/
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