FNHI (Franchise
Holdings International Inc.), the parent company of Worksport Ltd., has now
reached a significant Intellectual
Property (IP) milestone with the recent granting of the
sole trademark rights to the Worksport name for light truck tonneau covers in
the United States.
Worksport and FNHI CEO
Steve Rossi said that the granting of this trademark to Worksport would protect
their valuable IP like no other development. Worksport is their tonneau cover
brand, and therefore, no one else except them can use the brand name. He
continued by saying that it’s a great achievement, which paves the path for the
company to grow without facing concerns related to its brand name. Furthermore,
it is a critical aspect of growing their company’s value.
As per the U.S. Patent
and Trademark Office (USPTO), Trademark
Protection is given to the first entity to use the specific
mark in the geographic region where it operates, regardless of whether or not
the mark is registered.
IP portfolio of
Worksport and FNHI has been rapidly expanding for the last many years. And, the
subsidiary now possesses four trademarks, with two each in the U.S. and Canada,
in addition to one pending in China. Although pending, it reflects Worksport’s
presence in the Chinese market. One, which has recently been granted in the
U.S., is the company’s second but most critical trademark as both the Worksport
logo and mark are now completely within their IP portfolio.
Steve Rossi said that
Worksport has the word and logo mark, along with the name Worksport, a
noticeable arsenal of IP. In the year 2019, they were awarded the first
comprehensive trademark rights to ‘the Worksport name in Canada’ for the
stylized Worksport logo. Apart from their trade name protection in Canada, they
are truly a secured North American operator, with complete and absolute rights
for their brand identity, and intend to enforce their rights in almost every
locality.
Worksport, in November
2019, received an official USPTO notice that its recently filed ‘Alpha’ Patent
Application has reached a pivotal milestone with the
approval of all claims made in the application. Most of the claims were related
to new technologies that would be utilized in a fresh line of advanced products
to be offered by Worksport. Earlier in the same year, the company received the
U.S. patent grant for its full-bed access light truck cover, the only thing in
the industry that doesn’t extend into the truck bed. For
more visit: https://www.kashishipr.com/
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