If you are planning to create your brand, you must
come up with something one of a kind to prevail in the present highly
competitive business environment. The real thing is, either you provide an
entirely dynamic service or product or opt for differentiation because there is
a lot of marketplace share upon which people already have their eyes set. In
this scenario, it becomes exceedingly imperative to understand the way you can
uphold your capabilities in your business, which shall, in turn, make you
specific and easily identifiable amongst your customers and set your
magnificence aside from your competitors.
Without any second thoughts, Trademark
Registration is undoubtedly the top-most priority of every
business firm and organization.
In India, the Office
of Patents, Designs, and Trade Marks, beneath the
department for Industrial Policy and Promotion, the Ministry of Commerce &
Industry, and the Government of India, deals with the mechanism of trademark
registration and protection as per the Trade
Marks Act of 1999. The overall regime corresponding to trademark
registration in India has gone through some crucial modifications in all these
years to enhance Intellectual Property Protection in the country.
A Trademark Safeguards
your Brand Name
·
It assists your customers in differentiating your
offerings, be it your services or products, from the ones of your arch
competitors.
·
It serves as an exclusive demonstration of your
high-quality services and products in the marketplaces.
·
It enables you to earn goodwill and create a positive
brand reputation.
·
It serves as the most effective business tool and
establishes your brand’s identity
·
It helps in gaining customer trust and loyalty.
With trademark registration, you can boost your brand
name’s recognition efficiently. Furthermore, advertising your brand and the
related products and services with the registered trademark shall make your
business lead towards the ultimate path of success.
A Trademark is your
Best Communication Tool
·
It effectively wraps up several technical problems in
a single registered mark together with the company name, its reputation,
offerings covered, and the consumers’ requirements that it caters.
·
It serves as a critical medium of grabbing the
customers’ attention and further helps them in identifying your products.
A Few Other Points to
Consider:
·
After getting your proposed mark registered as a
trademark, all you have to do is renew the same after every ten years. The
entire trademark registration process and subsequent renewals have a pretty
lesser fee involved in contrast to the other forms of IP.
·
A trademark provides the customers with the capability
of protecting themselves via relying on the recognized manufacturers’ products
and services in the market.
·
You can efficiently protect your registered trademark
by taking legal action against its unauthorized use. You can prevent people and
other business firms from using your registered trademark by warning them;
however, if they still attempt to infringe upon your registered trademark, then
you must initiate legal proceedings against them.
By registering your proposed mark as a trademark in
India, you can safeguard your brand entity, enjoy all the benefits mentioned
above, and experience immense growth and success in your business. For view source: https://www.kashishipr.com/blog/understanding-the-utmost-importance-of-trademark-registration-in-india/
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