The Netflix original comedy, ‘Space Force,’ starring Steve Carell
and based on the new branch of the military launched by President Donald Trump,
has quite recently obtained the Trademark
Rights for the name before the US government.
Space Force is the space warfare service branch of the US Armed
Forces. According to various reports, the show has efficiently secured the trademark
rights to the name ‘Space Force’ in multiple places, including Mexico,
Australia, and Europe. On the other hand, the Air Force, at present, has a
pending Trademark Application for the
registration of the name ‘Space Force’ in the US. The same implies that the
show has more confirmed trademark rights than the US military.
Usually, the US Patent and Trademark Office (USPTO) grants
trademarks as per the ‘First-to-use’ system, and Netflix had filed the
trademark application for the name of the show as early as January.
In 2018, Trump had directed the Pentagon (the headquarters
building of the US Department of Defense) to create a Space Force serving as
the sixth and the youngest military service branch of the Department of
Defense. The move has indeed been a talking point for President Trump in the
past, with the supporters chanting ‘Space Force’ at his rallies taking place in
the months following the directive.
The Netflix original show named after the branch debuted late last
month. It revolves around the character of Steve Carell, who works as a General
developing the new Space Force. The series, in addition to Carell, has other
stars, including Ben Schwartz, John Malkovich, Lisa Kudrow, Diana Silvers, and
Jimmy O. Yang.
Although most of the people across the globe do understand that
there is a massive difference between the military ‘Space Force’ and the show
‘Space Force.’ However, the concept of a trademark can undoubtedly play an
integral role in the merchandise confusion; for instance, if mugs or clothing
were to hit the stores and the customers become curious to know who out of the
two was selling the goods.
An Air Force spokesperson has recently mentioned that the military
branch is unaware of any trademark conflicts at the moment with the fictional
program ‘Space Force’ produced by Netflix. The entire branch has wished the
best to the ‘Space Force’ show in its creative description of the newest branch
of the military in the US. For view
source: https://www.kashishipr.com/blog/netflix-secures-space-force-trademarks-ahead-of-the-us-armed-forces/
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